Dodge Ram turned heads with its high-production value remake of a Farms.com YouTube video, featuring conservative radio broadcaster Paul Harvey's voice laid over beautiful photographs of Americans farmers.
The arresting images combined with the crackle of what everyone immediately recognizes as old audio made everyone at our Super Bowl party stop and watch. Dodge, I'm sure, had good demographic analysis of their audience, so they knew they could go godly with the message and encounter little backlash. So God made a farmer, and also the advertising agencies who will use him to sell trucks. Quibbles aside, I'd rather have this kind of Americana than GoDaddy's bizarre antics.
But there's a problem. The ad paints a portrait of the American agricultural workforce that is horribly skewed. In Dodge's world, almost every farmer is a white Caucasian. And that's about as realistic as a Thomas Kincade painting.
What's your reaction to the ad and this article. Rod Will take your comments at 5:20 or you can comment here.
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